Privacy Policy

Last Updated: 2026

This Privacy Policy explains how heroeshomecare.co.uk ("we," "us," "our," or the "Website") collects, uses, and protects your personal information. By accessing and using this Website, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, phone number, and other contact details you voluntarily provide.
• Technical Data: IP address, browser type, device information, and operating system.
• Usage Data: Pages visited, time spent on the Website, links clicked, and referral sources.
• Cookies: Small files stored on your device to track preferences and behaviour (see Cookie Policy below).

Important Notice: This Website contains affiliate links to Non-Gamstop casinos and gambling operators. We do not control these third-party websites and are not responsible for their data practices.

2. How We Use Information

We use collected information for the following purposes:

• Analytics and traffic monitoring to understand user behaviour and improve Website performance.
• Affiliate tracking and commission reporting from linked gambling operators.
• Site improvement, feature development, and content personalisation.
• Marketing and promotional communications (with your consent).
• Fraud prevention and security purposes.
• Compliance with legal obligations.

3. Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for website functionality and security.
• Analytics Cookies: Track user behaviour to improve our services (e.g., Google Analytics).
• Affiliate/Marketing Cookies: Monitor referrals to partner casinos and gambling operators.
• Third-Party Cookies: Set by external services and advertising partners.

Opt-Out Options:

• You can manage cookie preferences through your browser settings.
• Decline non-essential cookies at any time via our cookie consent banner.
• Visit allaboutcookies.org for further information and opt-out mechanisms.
• Opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on.

4. Third-Party Links

This Website contains links to Non-Gamstop casinos and other gambling affiliates. We do not endorse, control, or assume responsibility for the privacy practices, content, or operations of these third-party websites.

We strongly recommend reviewing the privacy policies of any linked gambling operators before providing personal information or engaging in gambling activities. Third parties may collect data independently and are governed by their own privacy policies.

Please note: Gambling carries risks and may not be suitable for all individuals. Always gamble responsibly.

5. Your Rights

Under UK data protection law (including retained GDPR), you have the following rights:

• Right of Access: Request a copy of your personal data.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure: Request deletion of your data ("right to be forgotten").
• Right to Restrict Processing: Limit how we use your information.
• Right to Data Portability: Receive your data in a portable format.
• Right to Object: Opt out of marketing and profiling activities.
• Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO).

If you are a US resident, you may have rights under applicable state privacy laws (e.g., CCPA, VCCPA).

6. Data Retention

We retain personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including:

• Analytics data: up to 26 months (default retention for most analytics platforms).
• Affiliate tracking data: as required by affiliate partners and legal obligations.
• Contact information: retained until you request deletion or unsubscribe.
• Legal and compliance records: retained as required by law.

Once the retention period expires, we securely delete or anonymise your data.

7. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or would like to lodge a complaint, please contact us:

Email: privacy@heroeshomecare.co.uk
Website: heroeshomecare.co.uk

If you are unsatisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or call 0303 123 1113.

This Privacy Policy is subject to change. We will notify you of significant updates via email or by posting a notice on our Website. Continued use of the Website constitutes acceptance of any amendments.